The humble beginnings of the now iconic Prana Chai in Victoria literally started within a single cup back in 2011.
This company is a great story with childhood mates Mario Minichilli and Vince Conti together with Koray Gencel all genuinely wishing to concoct a chai tea with a difference. As they experimented with different blends at their small St Kilda Cafe slowly but surely their loyal band of customers began to fall in love with their creation to what now has a global reach.
The production of various blends of this unique sticky chai has become the trendsetter in a market that is now flooded with companies trying to replicate or put their own take on Prana’s distinctive chai taste.
These most down to earth and humble business partners have resisted the call over the years to expand into other products thereby remaining loyal and focused on what they do best. Consequently, they continue to be considered by their peers as a market leader.
To meet the explosive demand of Prana Chai a state-of-the-art purpose-built warehouse has now been established allowing the smooth production and packaging of this world-renowned chai. Soon within this facility a public viewing and tasting area will be included where the chai loving public and tourists can experience all of what this company has to offer.
The sheer belief and determination to bring a chai that simply invigorates and excites the taste buds is a credit to these three long-term buddies confirming that anything is possible in business particularly if one truly wishes to bring a truly special product to the market.
Go to www.pranachai.com to discover more