Welcome to my blog. This is my effort at writing the ‘bible’ in hospitality and coaching you to believe in yourself and your abilities to succeed in the industry. This book will help you to become the undeniable ‘stand out’ amongst all competitors. Never under estimate the concept of making your venue the ‘second home’ for your customers and staff where perfection is continually sought right down to the very last detail. I personally promise that any person who applies the lessons of this book, and with the right hard work, uncompromising passion, a clear vision, and obligatory determination, and notwithstanding a degree of luck, the reward will be a cafe or coffee shop that will simply excel.